Posts tagged Authority Status

First to use Video Phone for Live Television Interview

Feb02
2011 Leave a Comment Written by Mike Webb

Gilbert, AZ – Sortis Publishing is the first to use video phone for live television interview. This is a first in the publishing industry as well as a first in the video phone and television industries.

On January 27th 2011 Sortis Publishing set up a live video phone interview with author and Attorney General Mark Shurtleff. The interview was done with AZTV in Arizona during their AM Arizona morning show with Tonya Mock and Lew Rees. 

First time video phone used for live television interview is used

“This is the first time to our knowledge that a live on air interview has been done using a video phone. We have done numerous online searches for anything regarding an event like this and we have come up with nothing. This is a first!” says Mike Webb who is the owner of Sortis Publishing. ”I had the idea of using this method of doing interviews after seeing the phone demonstrated and the implications it could have in my business”. Authors with Sortis Publishing can now do live TV interviews in a very cost effective way for both the publisher and the TV station.

Better quality with video phone for live television interview

“There are other methods of doing live TV interviews such as the free service that everyone knows about that you use through your computer, but the quality was not nearly as good as what we were able to get using the video phone” said Mike Webb.

The interview with Attorney General Mark Shurtleff was centered on his new book “Am I Not a Man? The Dred Scott Story”, which has just been released and is published by Sortis Publishing. The book is available at online retailers as well as through the publisher’s website.

You can see the video and find out more about the interview and video phone by clicking here.

Sortis Publishing plans to use the video phone again for interviews with their authors and we plan to work directly with TV stations around the country to facilitate these cost effective live video phone interviews.

Mike Webb can be reached at 866-375-9744 and more information about Sortis Publishing including their contact information can be found at www.sortispublishing.com.

Posted in Book Marketing, Competitive Positioning, Mark Shurtleff, Marketing Campaigns, Media Release, TV Interview - Tagged , , , ,

Am I Not A Man? – The Dred Scott Story

Jan03
2011 Leave a Comment Written by Mike Webb
 
 An illiterate slave, Dred Scott, trusted in an all-white, slave-owning jury to declare him free. But after briefly experiencing the glory of freedom and manhood, a new state Supreme Court ordered the cold steel of the shackles to be closed again around his wrists and ankles. Falling to his knees, Dred cried, “Ain’t I a man?” Dred answered his own question by rising and taking his fight to the U.S. Supreme Court.
 
Mark L. Shurtleff attended Brigham Young University, University of Utah College of Law, and University of San Diego School of Law. He began his Legal Career by serving four years in the United States Navy Judge Advocate Corpse (JAG), then as a lawyer in Southern California.

Mark then moved back to Utah and worked as a Deputy County Attorney and as Commissioner of Salt Lake County. He later became an Assistant Attorney General for the state of Utah. He was elected Attorney General in November 2000, and was re-elected in 2004 and 2008. He is the first Attorney General in Utah to win re-election for a third term. Mark is married with five children. He is an Eagle Scout and is fluent in Spanish.

 

 

Posted in Book Cover, Book Release, Mark Shurtleff - Tagged , , , , , , ,

Library of Congress

Sep22
2010 Leave a Comment Written by Mike Webb
Authority Status-Library of Congress

Library of Congress

If you are going to market your book to the approximately twenty thousand libraries that subscribe to the Library of Congress catalog service then you need to have a Library of Congress Control Number (LCCN). This number applies to the bibliographic record created by the Library of Congress and used by libraries. This is a great market to approach so I highly recommend it. The LCCN should be placed on the copyright page of your book. 

This number cannot be issued to a book that has already been published so be sure to obtain this number well in advance of any publication date. It is also only available to U.S. Publishers that provide a place of publication on the copyright page and maintain an office in the U.S. that is capable of being contacted and answering questions. 

You can find more information at http://pcn.loc.gov

Posted in Book Marketing, Publishing, Retailing Books, Selling Books - Tagged , , , , ,

Part #4 Blogging in 20 minutes or less

Aug05
2010 Leave a Comment Written by Mike Webb

Step 4: Give yourself a time limit 

As I said before, you will see on my blog that there has been quite a bit of time elapse between some of my blog posts. This is because I would sometimes sit down and start writing and I would find myself taking hours to get something written. So the next time I needed to write a post I would remember how long it took the last time and I would tell myself that I didn’t have time to do it. This would go on for several days or even weeks before I felt I had the time to do it again. What a waste of a good blog and several ideas that I had failed to write down. 

And then there were times when I would start writing and not be completely satisfied with what I had come up with and so rather than the post not be “perfect” I would post nothing at all. We are all human and frankly I would rather spend my time reading from or listening to or watching a video from someone who is real and that has great information than I would trying to pick out some imperfection on their blog. Now mind you as a publisher I have a tendency to notice misspelled words so I am not suggesting that you just type something out and post it. It should be proofed and any obvious changes made but don’t kill your brain cells trying to create the perfect post.

Part #5 is the last in this series and it is coming soon. Just sign up for my RSS and you will be notified when it is posted.

Posted in Blogging, Brand Strategy - Tagged , , , , , , ,

How to use Ping.fm to save tons of time when marketing your book

Jul11
2010 Leave a Comment Written by Mike Webb

ping.fmUsing Ping.fm to help market your book

Watch this video to learn how to post messages use Ping.fm to all of your social networking sites at once.

Ping.fm will save you a lot of time when using social media to market you and your book. As you market yourself as an authority and build your authority status you will need all the time you can get. How to use Ping.fm

I use Ping.fm almost daily

As an author and a publisher at Sortis Publishing I use this service whenever I am on the road or just away from my computer. I can send a text to ping.fm using my blackberry and it automatically goes out to all of my social networking sites. That way when I am out with the kids and I have a thought or an idea I want to share about building your Authority Status I don’t have to stop and write it down so I can post it later. I just pull out the phone and send it out to everyone.

As you write your book you can also use bits and pieces to build really good articles and then use this service to distribute them to your various bogs as well. I hope you like the video and I hope you use ping.fm to help save time.

Posted in Social Networking - Tagged , , , , , , ,

Making Money with Your Book

May10
2010 Leave a Comment Written by Mike Webb

Now, what we would like to do here is give you some insight regarding making money with your book. Think about this…if you want to create a “Guru Status” and that is the main reason why you are writing or have written a book then the sale of books is not the only way you are going to make money. In fact, you almost surely will end up making more money than what you will make selling your books by gaining more notoriety and exposure by having written the book. You can look forward to being able to calendar more speaking engagements, offering paid seminars, training and consulting gigs and by being able to charge higher rates for your expertise once you are a published author.

Generating Interest for Your Book

Some of the unique aspects of a Sortis Publishing experience include:

  • offering a broad range of online marketing;
  • providing other avenues of expertise such as Social Networking, Amazon.com campaigns, Media contacts for radio and television
  • generating a wide circle of interest in your book that extends beyond that generated by brick and mortar book stores who have limited shelf space.
Posted in Book Marketing, Marketing Campaigns, Selling Books - Tagged , , , , , , , ,

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