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The Barnes and Noble Nook VS. The Amazon Kindle.

Jun28
2010
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When comparing the Barnes and Noble Nook and the Amazon Kindle e book readers, it is important to remember that you are comparing apples and oranges. Both sides will try to keep up with one another through the release of new versions, so what it really comes down to is personal preference. First, in bullet point form, here are some of the similarities between the two: 

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Posted in Amazon, Barnes and Noble, Brand Strategy, Product Review, Retailing Books, Selling Books - Tagged Amazon, Amazon.com, Author, Authority, Barnes and Noble, compare, e-book, Kindle, Mike Webb, Nook, Product Review, Status

How to create the layout of your book

Apr18
2010
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The layout or format of your book is just as important as the cover in order for it to be visually pleasing to your reader. Your font should be easy on the eyes and pretty plain and the spacing should not be to close. Your readers will enjoy what you have written much more when they don’t have to exert themselves trying to follow jumbled up sentences. Unless you are writing a fiction novel I would suggest using pop out boxes with key phrases from your book throughout your layout. This gives the eyes a break and takes out some of the monotony of seeing page after page of words. Make sure you have plenty of space for your margins as well. You will be surprised at how many pages can be added to your books layout by simply having a slightly larger margin around your text. More pages will make your book more substantial to your reader and more likely to buy it rather than a smaller book next to it on the shelf due to the simple fact that more pages must mean more information or story and they want the most bang for their buck. Of course you will want to check with your printer and see where their price breaks are and then judge whether you want to have fewer pages or a lower cost for your book.

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Posted in Book Format, Book Layout, Publishers, Retailing Books, Self Publishing, Selling Books, Writing, Writing a book - Tagged Author, Authority, Book, Book Layout, book retailers, Business book, create, edit, format, formatting a book, formatting books, Formatting your book, layout, Mike Webb, Publishers, Publishing, Publishing Consultant, Self Publishing, Selling Books, Status, What do publishers want, writing a book

What Distributors Want

Mar31
2010
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Distributors want many of the same things that publishers want. A book that is well written, good looking and that has something going for it and an author behind it that is willing to run the race.

Distributors are the middle men between publishers and retailers. Retailers will not buy your book directly from you. They don’t have the time to order 50,000 different books from 50,000 different places. Makes sense doesn’t it?

Distributors typically have a catalog of books that they present to retail buyers. These are the guys who know how to get the books from the publisher’s warehouse to the bookstore shelves. One problem you may run into using a typical distributor is that they usually have so many books that it is hard to get them to focus on your book. This is why it is important for YOUR marketing efforts to be top notch and create a demand for your book.

Smaller less known distributors may have more time to concentrate on your book but they get less time in front of retail buyers. You will want to make sure that wither you or your distributor has made your title available on Amazon.com and other online retailers. It is not an expensive thing to do and is crucial to making your title available to the masses.

Posted in Book Marketing, Retailing Books, Sales, Uncategorized, Writing - Tagged Book, book distributors, Distibuting books, distributing, Self Publishing
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