Written by What is a Publisher?
I am often asked about what I do for a living,
Posts in category Publishing
A very nice tribute from a very worthy associate.
by Mamiko Edegard PhD
MY TRIBUTE TODAY…Mike Webb of Sortis Publishing! What an amazing person to collaborate with on an amazing publishing project! You know how you come to know and trust people through how they respond when everything isn’t perfect – that is where you can, how did my mother put that, “test their nettle!”
I am excited to have finished a project for Dr. Mamiko Odegard, a well respected, dynamic and successful Scottsdale psychologist and relationship coach. Slated to be released on Valentine’s Day, Daily Affirmations of Love is a dance of devotion… where Dr. Mamiko Odegard offers 365 entries that reflect relationships as an empowering “dance” rather than a deliberate, linear path. Mamiko does not offer us the seven effective ways to be a good lover. Instead, she notes how each day is uniquely different, but each one ultimately requires that we dance past daily distractions and get back to experiencing the discipline of love, wrapping each day in a positive affirmation that helps us experience “love as a verb!”
Mike and I are working to create a hybrid process between traditional publishing and the difficulties authors can experience when they try to self-publish. Making this “blend” happen is important to aspiring authors, but making the shift happen has required open communication, patience and amazing support – characteristics that do not always meet one’s expectations in this kind of collaboration. Mike has been stellar and EXCEEDED my every expectation. If you don’t know him or the services he provides to professionals seeking to share their expert status as an author – he is a MUST to add to your list of resourceful people within the publishing industry!
Thank you, Mike, for helping make Daily Affirmations for Love happen!
A
Library of Congress
Library of Congress
If you are going to market your book to the approximately twenty thousand libraries that subscribe to the Library of Congress catalog service then you need to have a Library of Congress Control Number (LCCN). This number applies to the bibliographic record created by the Library of Congress and used by libraries. This is a great market to approach so I highly recommend it. The LCCN should be placed on the copyright page of your book.
This number cannot be issued to a book that has already been published so be sure to obtain this number well in advance of any publication date. It is also only available to U.S. Publishers that provide a place of publication on the copyright page and maintain an office in the U.S. that is capable of being contacted and answering questions.
You can find more information at http://pcn.loc.gov
Blogging in 20 minutes or less Part #5
Step 5: Don’t forget the value
One of the worst things you can do is come up with a great attention grabbing headline and then not give your reader any real content that they can take action with. Even with the greatest headlines in the world readers will soon figure you out and stop following you, your blog and your content if you don’t deliver something of value to them.
You will want to make sure that you are solving problems for your readers or giving them ideas and content that are useful without a lot of fluff. So be sure you have enough cherries in your cherry pie.
So by putting your blog in order ahead of time and putting a little effort in at the beginning and then following what I have suggested here you will be off to a great start providing consistent and relevant posts to your blog. And that is why people will follow you and become comfortable with you and then turn into clients and people that will talk about you and recommend you to others.
More great tips about building your Authority Status coming soon. Sign up for my RSS feed so you wont miss anything.
Blogging in 20 minutes or less Part # 2
Step 2: Build a list of headlines
Headlines should grab attention. If yours don’t then your posts won’t get read no matter what you do to get people to your blog. So build a list of at least 50 attention grabbers that are relevant to your business, service or niche and you will save a ton of valuable time. You can pick four to six key topics that you deal with and then come up with as many sub topics as you can in each of those. A catchy headline can make all the difference in whether or not your visitors stick around so be sure it’s doing the job it’s supposed to.
Here are some ideas of areas that you can build your headline list around:
Statistics
For example you can grab attention with the following:
- 400,000 books in a single year
- 1 billion tweets every day
Thought Provoking Questions
Ask your readers a question that they will find curious or want to know that answer to themselves.
For example:
- Does your marketing stink?
- How do you demand attention?
- When is the last time you had a heart to heart with yourself?
All of these create a curiosity in your reader’s mind that makes them want to read more. Do this and your blog posts will keep eyes on your page.
Tell a story
If you can tell a good story then you can capture the attention of your readers. Not a long story but just long enough to get whatever point across that you want to make. It could be the story of one of your clients and how you helped them. Or it could be just a make believe story that tells the ending that you want and that illustrates how you can help someone or provide a service that they have been in need of. But remember you will still need a compelling title for your story.
Relevant Quotes
Have probably seen quotes used along side chapter heading in books that are relevant to the chapter itself. This is a good method to use and a quote can be used as the headline itself. For example:
In the book “Tactical Entrepreneur” by Brian Hazlegren (one of my authors at Sortis Publishing by the way) the second chapter is titled “Do You Have What It Takes?” he quotes himself by saying the following:
“If a man cannot dream he will soon be asleep to all the important things that life has to offer. If a man cannot pray he will soon only listen to himself. And if he has no charity for others he will soon be the only important thing in his pathetic existence.” – Brian Hazelgren
He then proceeds to write a great chapter all about the courage needed to start a small business. The quote really gets you thinking about what it is that Brian is about to discuss in the chapter. That is powerful and it’s a fantastic way to capture attention and help drive the point home.
Part #3 is coming soon. Sign up for my RSS feed to be notified.
What is the best way to build your status as an authority?
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